The “My” in the company name My Sonic Lab refers to the initials of its designer: Mr. Y. Matsudaira who founded the company after an illustrious career spanning over forty years designing cartridges, phono stages and tonearms . He started at Tokyo Sound Co. in 1959 and moved to Supex Co in 1967. In the 70’s, he was invited to be part of an independent development team for masterpieces by the top-brand phono cartridges like Koetsu, Miyabi etc. He joined Audio Craft Co in 1981 as chief engineer and presented such exquisite works as the AC-3 stereo cartridge, the AC-3300/4400 tonearms, the AR-110/110L turntables, the TS-200 MC transformer, the PE-6000 Signature phono amp. Mr. Matsudaira realised his long cherished dream, when he formed “My Sonic Lab” in 2003, and introduced the EMINENT high-output, low-impedance MC cartridge and the matching MC transformer Stage 202. With My Sonic Lab, Mr. Matsudaira has fulfilled his design goals of producing a moving coil cartridge with very low internal impedance. With this design, Mr. Matsudaira feels that the energy producing potential of an MC cartridge is fully realised. Mr. Matsudaira uses an ultra high-μ material that he has named SH-μX. This material allows My Sonic Lab to significantly reduce the amount of coil wire required to give a decent output level. With the reduction in the amount of coil wire comes greater low-level resolution. My Sonic Lab cartridges achieve their reputation as absolute reference standard components because of their ability to excel in all aspects of analogue sound reproduction and audiophiles often describe them as having that elusive “magic”. It’s all there …energy, dynamics, detail, nuance, liquidity. Once you have heard one of these in a well set-up system, you will realise that only someone of Mr. Matsudaira’s experience and heritage can produce something this special.