More people are choosing Audio-Technica for vinyl.
Audio-Technica has officially announced that it is now the UK’s best-selling turntable brand, based on GfK sales-tracking data for the 12-month period ending 31 December 2025.
For a company whose story began with phono cartridges more than 60 years ago, it feels particularly fitting.
Today, Audio-Technica offers one of the broadest turntable ranges available, taking listeners from their very first step into vinyl through to serious Hi-Fi playback — combining traditional analogue engineering with features such as automatic operation, direct and belt-drive designs, Bluetooth, USB connectivity and increasingly ambitious audiophile models.
And perhaps that breadth goes some way to explaining the result.
Whether it’s an accessible first turntable, a convenient wireless system or something significantly more serious, Audio-Technica has managed to make vinyl approachable without losing sight of the engineering behind it.
At Kronos AV, we’ve always believed there is no single “right” way to get into vinyl. What matters is choosing the right turntable for your system, your records and how you want to listen.
With more UK customers now choosing Audio-Technica than any other turntable brand, it seems plenty of listeners agree.
UK best-selling turntable brand claim based on Market Intelligence: Sales Tracking data for Turntables in Great Britain for the 12-month period ending 31 December 2025, GfK Panelmarket.