An unforgettable day of live music, extraordinary vinyl and wonderful company at Kronos AV Staplefield.
Last weekend, our Staplefield store played host to something rather special: our very first Voice to Vinyl event. Bringing together live performances from two fantastic artists and a remarkable reference vinyl system, the day was an opportunity to experience music from both sides of the recording process—and to celebrate the connection between the artist, the recording and the listener.
I must admit, I was more than a little nervous beforehand. An event like this involves a great many moving parts, and however carefully you plan, there is always that nagging thought about what might go wrong. Thankfully, once the music began and everyone settled in, those nerves quickly disappeared.
To borrow the words of Lou Reed, it really was “A Perfect Day”.
On Saturday 26th September, our West Sussex store welcomed customers, artists and friends from across the industry for an afternoon devoted to music. Even the weather played its part. Glorious sunshine meant we could put seats outside in the courtyard, giving everyone the chance to enjoy the surroundings and spend time chatting between listening sessions.
That relaxed, personal atmosphere was exactly what we had hoped to create. Wonderful equipment was certainly part of the occasion, but the heart of the day was the music—and the people who make it.
From the artist’s voice to the vinyl groove
The idea behind Voice to Vinyl was simple: give our customers the opportunity to hear an artist perform live in our demonstration room, then experience their recorded work through a system capable of revealing just how expressive and convincing vinyl playback can be.
We were delighted to welcome the wonderful Reema, a singer-songwriter from Brighton whose performance brought that idea to life. Hearing an artist in such an intimate setting is a very different experience from listening in a larger venue. You have the opportunity to appreciate the character of their voice, the nuances of their playing and the expression behind the songs.
As an additional treat, we were also joined by the excellent Alon Lotringer, who was visiting the UK and generously gave us the opportunity to hear him perform live as well. Having two such talented artists in our demonstration room made an already special occasion feel even more memorable.
Both artists record with LowSwing Records, a Berlin-based label dedicated to purely analogue record production, without computers or AD/DA conversion in its recording chain. That commitment made LowSwing a particularly fitting partner for the event, allowing us to explore the journey from live performance to analogue recording and, ultimately, to vinyl playback.
Jason Forde, LowSwing’s UK distributor, also brought along a selection of his Supersense Mastercut albums. These were a real highlight and, quite honestly, included some of the finest records I have ever heard.
The live performances gave the listening sessions a wonderful sense of context. Having heard the artists in the room, we could then appreciate how their voices, instruments and musical personalities came through on record. It was a fascinating reminder of what we are all trying to achieve with a great HiFi system: a closer connection to the performance.