Kronos AV
Kronos AV
The Yamaha Philosophy expresses the philosophical framework of the Yamaha Group and consists of five elements: the Corporate Slogan, Corporate Philosophy, Customer Experience, Yamaha Way (mindset and manners), and Yamaha Quality (criteria for quality).Three of these, the Corporate slogan, Corporate Philosophy and Customer Experience, describe the Yamaha Group’s reasons for existence, and represent the fundamental principles that form the foundation of the Yamaha Group. In order for Yamaha to achieve this ideal, the Yamaha Way and Yamaha Quality must be adopted and practiced by all employees, and drawn from for daily inspiration and guidance.

Yamaha NS-C901
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  • Regular price £699.95
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As we all know, a home cinema system is only as good as it's centre channel speaker. Yes - the accolades and plaudits look at the beautiful floor stander, or the innovative surrounds, or get seduced by the deep, taught bass coming from your impressively powered sub - but without your centre channel, you are left with a disconcerted array of parts that won't work together to give you an audible home cinema experience. For the human ear and critically any dialogue based films (most are if you think) the human voice is the critical part of a story, a love scene or a declaration of war! If the centre channel is missing or does not have the dynamic clarity to convey these awe inspiring moments - then how can you ever get the most from your home cinematic experience? well you can't can you...simple as that. The engineers at Yamaha understand that although the centre channel is never a star of the film (literally), it's role is hugley important - it is the supporting actor who never quite outshines the star, but aids the character's depth and detail. With the NS-C901 this particualr aspect of performance is deftly understood, and they have produced a loud speaker that gleans all the detail and imagery you want to get from every film you watch. The key to this argaubaly starts with the 'Soavo Concept: Natural Sound'. Soavo speakers are created by Yamaha based on our long history and rich experience, including over 125 years of making musical instruments and more than half a century of making speakers. In order to reproduce new high resolution sound sources with the highest quality, the NS-901 series feature new speaker units and undergo extensive sound quality tuning to further refine their expressive capabilities. You can be sure these speakers will deliver all the aural excitement that music and movies have to offer. The 3 cm (1”) dome tweeter is made of aluminum for both hardness and responsiveness, uses a neodymium magnet. It delivers sound that links the medium and high ranges with natural smoothness and transparency. Firmly integrating the diaphragm and voice coil and using a thick surround material increases the sound density and resolution in the high range. With a heavy aluminum diecast tweeter plate that minimizes unwanted resonances and an extremely fine mesh grill that provides ideal sound dissemination, it faithfully reproduces dense sound atmospheres and nuances from high resolution sound source. The detail and clarity with which the high frequencies must be delivered is aided immeasurably by a diecast aluminum tweeter plate isolates the tweeter from cabinet vibration and provides a solid attachment for the tweeter unit. This prevents incidental movement, helping to ensure that the high range sound is clear and transparent, with no coloration. To ensure this calrity and definition the crossover networks employ the highest quality parts, including Solen metalized polypropylene capacitors and large iron-core coils with carefully selected wire. All parts are connected by directly soldering each one individually, instead of using printed circuit boards, further contributing to the rich and vivid sound. Finally, meticulous sound tuning ensures optimum transitions between drivers for smooth and natural sound across the entire frequency range. As with all the new 901 series the NS-C901 is available in the glossy, lustrous finish applied using the same techniques developed by Yamaha over many decades of manufacturing beautiful grand pianos. It provides a perfect visual complement to the smooth, rich sound you enjoy from the speakers. So to ensure the most faithful and audible performance from your multi-channel 901 series set up - always remember the NS-C901 is the crucial cog in the machine that will deliver engaging realism in your home cinema for the best possible movie experience for years to come. Available in High Gloss Piano Black or White. Yamaha NS-C901 Soavo 2 Way Centre Channel Loudspeaker - Resources & Downloads

Yamaha Soavo Series BrochureHERE

Yamaha NS-C901 Operation/Owners ManualHERE

We are still delivering orders as normal. When your order ships you will still receive tracking details. For UK shipments, Our couriers have procedures in place to ensure deliveries are arriving as quickly & safely as possible. Drivers can now sign for your parcels, however will notify you that they have arrived, in order to ensure you receive your parcel. Signing for the parcel has now been stopped temporally for hygiene reasons. Drivers are also working with customer instructions, so you can ask them to leave the parcel in a safe place (doorstep etc...) if you prefer not to come into direct contact with the driver.

Express Deliveries

Express Delivery is FREE on all orders over £50. Express Delivery offers delivery in 24-72 hours from time of purchase. We use premium couriers for this service, mainly DPD & Royal Mail. DPD will offer you a one hour window for delivery to make sure someone is at home, or you can reschedule the delivery if no one is around. 

Standard Deliveries

Here at Kronos AV, we have vast experience with e-commerce sales. Making sure that your parcel arrives undamaged is a huge priority for us. That’s why at Kronos AV, we only use premium couriers for all our orders. All our parcels are shipped with DPD or Royal Mail and are always sent Signed For to make sure it gets to the right person. 

If for any reason your parcel does arrived damaged, please get in touch, and we will be happy to get everything resolved for you. We are always on hand to help!


Delivery is FREE on all orders over £50. In order to offer FREE delivery to UK customers, we use several premium couriers to ensure your delivery arrives safe.

Most large orders (over 2kg) ship using DPD or DHL courier and smaller orders (under 2kg) by Royal Mail signed for services.

The most appropriate courier will be chosen for the items ordered to ensure the quickest possible delivery.

We can offer very generous trade in offers across the majority of our product range. 

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If you have any question, please feel free to call us on 03435236169 or email