{"product_id":"audio-technica-at-vm740xml-dual-moving-magnet-cartridge","title":"Audio-Technica AT-VM740xML Dual Moving Magnet Cartridge","description":"\u003ch2\u003eAudio-Technica AT-VM740xML – a refined MicroLinear cartridge for vinyl\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eAudio-Technica AT-VM740xML\u003c\/strong\u003e is a premium \u003cstrong\u003edual moving magnet (MM)\u003c\/strong\u003e phono cartridge from the updated AT-VMx series. Combining a rigid die-cast aluminium body, precision generator and \u003cstrong\u003eNude MicroLinear stylus\u003c\/strong\u003e, it is designed for detailed, balanced record playback and confident stereo imaging.\u003c\/p\u003e\n\u003ch3\u003eDiscover more of the record groove\u003c\/h3\u003e\n\u003cp\u003eThe advanced MicroLinear diamond profile traces fine musical information within the groove while a \u003cstrong\u003etapered aluminium cantilever\u003c\/strong\u003e helps transmit stylus movement accurately. A dual-magnet design follows the left and right groove walls, supporting channel separation and a stable stereo soundstage. Audio-Technica's PCUHD copper coils and internal centre shield are designed to reduce crosstalk and improve signal performance.\u003c\/p\u003e\n\u003ch3\u003eEasy to install and upgrade\u003c\/h3\u003e\n\u003cp\u003eThe AT-VM740xML fits a standard \u003cstrong\u003e½-inch headshell mount\u003c\/strong\u003e and uses threaded mounting holes, making it possible to secure the cartridge with screws without separate nuts. A V-cut in the stylus guard helps make the stylus position easier to see during setup. The replaceable \u003cstrong\u003eAT-VMN40xML\u003c\/strong\u003e stylus makes ongoing ownership practical. Match it to a suitable moving-magnet phono stage and set the tracking force to \u003cstrong\u003e2.0g\u003c\/strong\u003e (within the specified 1.8–2.2g range).\u003c\/p\u003e\n\u003ch3\u003eAudio-Technica AT-VM740xML specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCartridge type:\u003c\/strong\u003e Dual moving magnet (VM), stereo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStylus:\u003c\/strong\u003e Nude MicroLinear\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCantilever:\u003c\/strong\u003e Tapered aluminium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrequency response:\u003c\/strong\u003e 20Hz–25kHz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutput:\u003c\/strong\u003e 3.2mV at 1kHz, 5cm\/s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChannel separation:\u003c\/strong\u003e 25dB at 1kHz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTracking force:\u003c\/strong\u003e 1.8–2.2g (2.0g recommended)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecommended load:\u003c\/strong\u003e 47kΩ, 150–250pF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 8.8g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMount:\u003c\/strong\u003e Standard ½-inch, threaded M2.6 holes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReplacement stylus:\u003c\/strong\u003e AT-VMN40xML\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat Hi-Fi? Awards 2026 Best Buy winner\u003c\/h3\u003e\u003cp\u003eThe AT-VM740xML was selected as a \u003cstrong\u003eWhat Hi-Fi? Awards 2026 Best Buy winner\u003c\/strong\u003e. To get the best from this cartridge, correct tonearm matching, installation and phono-stage loading are essential. Ask \u003cstrong\u003eKronos AV\u003c\/strong\u003e for assistance with cartridge compatibility and turntable upgrades.\u003c\/p\u003e","brand":"Audio Technica","offers":[{"title":"Default Title","offer_id":57656296178037,"sku":"AT-VM740xML","price":4685.0,"currency_code":"MXN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2222\/0805\/files\/audio-technica-at-vm740xml.webp?v=1792068250","url":"https:\/\/www.kronosav.com\/en-mx\/products\/audio-technica-at-vm740xml-dual-moving-magnet-cartridge","provider":"Kronos AV","version":"1.0","type":"link"}